Focus and Scope

Scope and Topics

The journal welcomes high-quality original research articles, critical literature reviews, and comprehensive startup case studies that offer significant contributions to the following thematic areas:

• Digital Entrepreneurship & Startup Ecosystems: Lean startup methodologies, venture capital and crowdfunding dynamics, tech incubation and acceleration, and the scaling strategies of digital-first enterprises.
  
  
• Digital Business Strategy & Transformation: Business model innovation, digital leadership, corporate venturing, legacy system modernization, and the strategic integration of emerging technologies into corporate operations.
  
  
• E-Commerce & Digital Marketing: Omnichannel retail architectures, social commerce, digital consumer behavior, search engine optimization (SEO) strategies, and data-driven branding.
  
  
• FinTech, Blockchain & the Digital Economy: Decentralized finance (DeFi), cryptocurrency integration in business, peer-to-peer lending platforms, smart contracts in supply chains, and the economics of digital platforms.
  
  
• Innovation Management & Technological Commercialization: The business applications of Artificial Intelligence (AI) and the Internet of Things (IoT), data monetization strategies, disruptive innovation theory, and intellectual property in the digital age.