Focus and Scope

Scope and Topics

The journal welcomes high-quality original research articles, critical literature reviews, and comprehensive business case studies that offer significant contributions to the following thematic areas:

• Strategic Management & Corporate Governance: Competitive strategy formulation, mergers and acquisitions (M&A), corporate social responsibility (CSR), Environmental, Social, and Governance (ESG) compliance, and executive leadership.
  
  
• Organizational Behavior & Human Resource Management: Talent acquisition and retention, organizational psychology, workforce diversity and inclusion, change management, and the future of remote/hybrid work dynamics.
  
  
• Marketing Management & Consumer Behavior: Digital and social media marketing, brand equity management, consumer psychology, retail innovation, and data-driven customer relationship management (CRM).
  
  
• Financial Management & Accounting: Corporate finance architectures, investment and portfolio analysis, financial risk management, auditing, and the disruption of financial technologies (FinTech).
  
  
• Operations, Supply Chain & Innovation Management: Lean and agile operations, global supply chain resilience, logistics optimization, entrepreneurship, and the commercialization of disruptive business innovations.